HPQ Endura Launch Explained: CEO Talks Market Opportunity and Next Steps

by Team HPQ

In this interview, HPQ CEO Bernard Tourillon discussed the launch of HPQ Endura, the company’s first commercial battery brand built with GEN3 silicon-based anode material.

Key takeaways from the discussion:

✅ HPQ Endura batteries are now in pre-commercial production, available in 18650 (4,000 mAh) and 21700 (6,000 mAh) formats.

✅ The GEN3 material delivers higher energy density and supports up to 1,000 charge cycles, validated in both lab and pre-commercial production runs.

✅ With an exclusive North American license covering Canada, the U.S., and Mexico, HPQ is targeting its share of a multi-billion-dollar battery market projected to grow from USD 15.92B in 2024 to USD 45.6B by 2033.

By watching the interview, you’ll gain:

  • Understanding of why this launch is a pivotal step in HPQ’s move from R&D to commercialization
  • Insights into the North American strategy behind HPQ Endura
  • What’s next for scaling production and monetizing the company’s technology portfolio

Watch the full interview:

Want to Learn More?

If this interview piqued your interest and you want to dive deeper into the work we’re doing, make sure to read the related press release here.

Your continued support is vital in driving our mission forward, and we remain dedicated to keeping you informed about our ongoing projects and achievements.

HPQ Silicon is a Quebec-based TSX Venture Exchange Tier 1 Industrial Issuer. With the support of world-class technology partners PyroGenesis Canada and NOVACIUM SAS, the company is developing new green processes crucial to make the critical materials needed to reach net zero emissions.







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